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Benefits of
Auction
There
is an erroneous perception that auction is primarily the last resort to
resolve a bad financial situation. While auctions can indeed offer
very satisfactory results in such cases, it also serves as the means of many
among the world's wealthy collectors to buy and sell art, antiquities,
automobiles, real estate and thoroughbred race horses. A
general rule of thumb is, the more valuable your item, the more it belongs
in an auction sales event. An auction will generate more sales revenue
in less time than any other sales event.
When you choose auction, your items will
be promoted to a large number of auction enthusiasts and participants.
This means those who see your items will already be interested, cash-ready
buyers. Your items will be included in an extensive pre-event
advertising and promotional campaign that may include direct mail,
television, radio and newspaper media. Our system facilitates a
competitive bidding process that drives the sale price of your items, to
help you earn a fair market price. In addition, the Miller Time staff
will work hard to gain the highest sale price possible for your items,
sometimes even more than you were expecting!
Unlike placing a "For Sale" sign
on your item and waiting for a buyer, auction provides you the convenience
of knowing the exact day your item will sell. You know the commission
you will pay and how much you will spend in advertising. You also know
the mindset of the buyer. In private sales, the buyer's strategy is
always defined in the lower limits, and is usually stated best by, "What is
the lowest price I can pay for this item?" In a public auction, the
strategy is always defined in the upper limits, "What is the highest price I
am willing to pay for this item?" He is not thinking about bickering
your price down. He is concentrating on driving his price up!
These advantages in auction establish the best possible conditions for
earning you the most amount of money on your property and |